My Theses

Abstract of the Study

The study was conducted to determine the business performance of pirated optical media in Davao City in terms of: profile of the vendors selling pirated optical media, marketing practices employed, business performance of pirated optical media vendors and the most saleable pirated optical media for both movie and music optical media.

The descriptive method of research was used in this study. Primary data were drawn out from interview survey questionnaire given to the selected vendors of Davao City.

Findings showed that most of the respondents belong to the age bracket of thirty-one to forty years old and most of the vendors are male. Most of the respondents were also in high school level and generally married. All the respondents are Muslims and they engaged into this business since this enables them to earn profit easily. Respondents have stayed in the business for at least 3.45 years with an average of 6,196 pesos initial capitalization. Respondents engaged their businesses mostly in the sidewalk and had at least one employee. Pirated optical media are commonly sources are within the city and transactions are mostly cash basis. Products that are being sold by the vendors are pirated movie optical media and music optical media. The most and commonly saleable pirated optical media in various format are children’s/cartoon, comedy, action/adventure, CD music and VCD videoke. Business performance of selling pirated optical media are determined through average number of pirated optical media sold annually, sales, profit and annual rate of new entrant. Finally, findings showed that pirated optical media industry is performing well in terms of profit and vendors of pirated optical media are reaping benefits. Vendors of pirated optical media have no other means of income and were able to purchase some properties such as house, appliances and motorcycle through the income derived from selling pirated optical media.